It was in 1986, after the end of his professional career, that the skateboarder and current owner Pierre André Sénizergues joined the brand Etnies as designer, while the company was newly formed. Initially, Etnies was only an emerging European brand, before Sénizergues introduced it to the United States and launched the Sole Technology banner, which also includes the Emerica, éS, and Thirty Two brands. Firmly based on high ecological principles, the brand continues to expand its extensive selection of vegan footwear, and to contribute to reforestation on three continents by planting a tree for each model sold through its Buy A Shoe, Plant a Tree program.