Based in the city of Cypress, California, this company that today produces not only shoes, but also clothing, hats and accessories, as well as backpacks, was founded in 1966 by brothers Paul and James Van Doren and 3 associates. The company continued to grow in the 1970s, and soon became the most popular brand among skateboarders across southern California.The model #95, known today as the Era, was originally conceived by skateboarding legends Tony Alva and Stacy Peralta. With its cushioned edge and wide variety of colors, the shoe quickly climbed to the top and was considered the model of choice for a whole generation of skateboarders. More than ever in the world of action sports such as skateboarding, snowboarding, surfing, BMX or motocross, the brand has nothing to envy its competitors.

Page 1 of 6